Your store runs all day.
You stop running after it.

A dedicated, university-educated e-commerce assistant who handles listings, orders, stock, customer messages and launches on Shopify, Etsy, Amazon and the rest. You set the standards. They keep the store moving.

8 PlatformsShopify to TikTok Shop
48-Hour StartCall to first task
Seasonal HoursUp for peak, down after
A Virtual Wise e-commerce assistant at his laptop, surrounded by his work: a live listing, shipped orders, support chats, stock levels, a sales chart and a scheduled promotion
One day in your store

Same store, same day. One difference.

Follow the rail. The top line is the day you have now. The bottom line is the day with an assistant on it.

Overwhelmed by daily tasks

Product uploads, customer questions and order admin fill the day before any real work starts.

Listings falling behind

Prices, images and descriptions drift out of date across platforms, and each error costs a sale.

No time for marketing

The launches, emails and social posts that bring traffic keep getting pushed to next week.

Running it alone
With your assistant
6am
9am
11am
1pm
3pm
6pm
9pm

Check overnight orders on your phone before you are up

Answer a dozen "where is my order" messages

Notice a listing has the old price and a missing image

Discover a best-seller sold out yesterday

Hand-type tracking numbers into the platform

A one-star review sits unanswered for two days

The launch you planned slips another week

Overnight orders already confirmed and queued for packing

Messages answered in your voice, tracking links sent

Listings audited weekly; prices and images kept current

Low-stock alert raised three days earlier, supplier chased

Fulfilment updated, customers notified automatically

Every review answered within the working day

Launch listings, promo and emails built while you slept

Scroll the rail sideways.

What your assistant handles

One product page. Six jobs behind it.

Tap a number on the page to see what your assistant does to keep that part of the store working.

A product page for a pour-over coffee set with reviews, stock, add to cart and a promo banner
1

Product listing and SEO

Every product uploaded with accurate titles, descriptions, images, pricing and variations, written to be found and to convert, on every platform you sell on.

  • SKU and variant set-up
  • SEO titles and descriptions
  • Image upload and editing
  • Shopify, Etsy and Amazon listings
  • Weekly listing audits
  • Personalised and custom products
Works inShopifyEtsyAmazonCanvaClaude
Platforms

Wherever you sell, your assistant already knows the back end.

Eight platforms we run stores on today, and what the work looks like on each.

  • ShopifyYour own storeListings, collections, discounts, orders, apps and theme content updatesMost of our e-commerce clients
  • EtsyHandmade and vintageListings with the right tags, renewals, messages, reviews and shop updatesCustomised items and made-to-order
  • AmazonMarketplaceSeller Central listings, inventory, A-plus content, buyer messages, case follow-upAmazon Handmade too
  • WooCommerceWordPress storeProducts, stock, orders, coupons and plugin housekeepingPairs with our web assistants
  • eBayMarketplaceListings, offers, buyer questions, shipping labels and feedbackAuction and fixed price
  • TikTok ShopSocial commerceProduct uploads, order handling, creator sample requests, live shopping prepFastest-growing channel we support
  • BigCommerceYour own storeCatalogue, orders, promotions and storefront contentMulti-storefront set-ups
  • PrintifyPrint on demandDesign uploads, mock-ups, product publishing and order tracking across channelsAlso Printful and Gelato

Also Squarespace, Wix Stores, Gumroad, Faire and Shopify Markets for multi-currency selling.

How a launch runs

From a brief to a product that is live, promoted and shipping.

The same rhythm runs a seasonal sale or a new collection. Your part is the brief and one round of approvals.

2 wksbrief to launch
1approval sitting
Next daylaunch report
  1. You send the briefWeek 1
    01

    You send the brief

    Product, date, offer, and any photos you have. Your assistant confirms the plan and a checklist within the day.

    You: 20 minutes
  2. Listings built everywhere you sellWeek 1 to 2
    02

    Listings built everywhere you sell

    Titles, descriptions, variants, images and tags, written for search and matched across Shopify, Etsy, Amazon and the rest.

    Assistant: listings and images
  3. Promotion set up and scheduledWeek 2
    03

    Promotion set up and scheduled

    Launch email in Klaviyo or Mailchimp, discount code, social posts and any ads support, all queued for launch day and waiting on your approval.

    You: approve in one sitting
  4. Monitored, shipped, reportedLaunch day
    04

    Monitored, shipped, reported

    Orders checked as they land, questions answered, stock watched, tracking uploaded. A one-page report by the next morning.

    Assistant: the whole day
A week in orders

What lands on your desk, and what no longer does.

A sample weekly digest for a store on 20 assistant hours a week. Illustrative numbers, real division of labour.

Sample weekly digest
Week of 8 September
Sent Friday 5pm
  • 312Orders processedchecked, packed status confirmed, tracking uploadedAssistant
  • 86Customer messages answeredwithin the working day, in your voiceAssistant
  • 14Listings updatedprices, images and stock corrected on three platformsAssistant
  • 3Low-stock alerts raisedsupplier chased, you approved the reorderAssistant → you
  • 5Refunds approvedassistant prepared the cases, you signed offYou
  • 1Promo scheduledweekend flash sale built by the assistantYou approved

At $8 to $15 an hour, 20 hours a week is roughly $640 to $1,200 a month, with no retainer and no contract.

You

Own the store and set the rules

Refund limits, tone of voice, escalation triggers and pricing decisions stay with you. Your assistant works to a playbook you approve in week one.

Your assistant

Runs the daily operation

Orders, messages, listings, stock and launches, every working day, inside your own store accounts as a staff user.

Team lead

Checks quality and covers peaks

Reviews the work monthly, arranges cover when your assistant is away and adds hands for Black Friday and the holidays.

A real store launch

“He works with remarkable speed, consistently delivering tasks ahead of schedule without compromising on quality. His trustworthiness and dedication are unparalleled, making him an invaluable asset.”

Teresa Parmele
Teresa Parmele
Business Owner, Bend Ridge Group and GreenGardenZone.com · USA
New online store launchedMarketing and listings supportTasks delivered ahead of schedule
Kelvin Njoroge
Kelvin Njoroge
Founder & Team Leader

“Before you hand over a store, talk to someone who already has. We will put you on a call with a client whose store our assistants run.”

  • Reference call before you commit
  • Staff-level access, never your owner login
  • Free replacement if the fit is wrong
Read every client review
Who it is for

Any store where the founder is still packing orders.

Eight kinds of store we run today. Each card shows who it is and the first three things they hand over.

Shopify brands

Direct-to-consumer stores with a growing order volume and a support inbox that never empties.

Hands over first
  • Order processing
  • Customer support
  • Promo set-up

Etsy makers

Handmade and vintage sellers who would rather make the product than write the listing.

Hands over first
  • Listings and tags
  • Buyer messages
  • Renewals

Amazon sellers

Private-label and Handmade sellers buried in Seller Central admin and buyer cases.

Hands over first
  • Seller Central admin
  • Inventory
  • Case follow-up

Print on demand

Designers publishing across several channels who need products kept in sync.

Hands over first
  • Product publishing
  • Mock-ups
  • Order tracking

Subscription boxes

Recurring-order brands where renewals, skips and cancellations need a steady hand.

Hands over first
  • Renewal admin
  • Churn replies
  • Box updates

Dropshippers

Stores that depend on suppliers, where one late shipment becomes ten support tickets.

Hands over first
  • Supplier follow-up
  • Order status
  • Refund cases

Wholesale and B2B

Sellers with trade customers, quotes, invoices and repeat orders to manage.

Hands over first
  • Quotes
  • Invoicing
  • Account updates

TikTok Shop sellers

Social sellers whose orders spike overnight after a video lands.

Hands over first
  • Product uploads
  • Sample requests
  • Order surges

Entrepreneurs, consultants, authors, photographers and small businesses selling online: the same assistant can also cover your everyday admin.

The stack

The e-commerce software your assistant already runs.

Storefronts, marketplaces, fulfilment, help desks, reviews and payments. No onboarding onto a new platform.

Shopify
Etsy
Amazon
WooCommerce
eBay
TikTok Shop
BigCommerce
Squarespace
Wix Stores
Gumroad
Faire
AliExpress
Printify
ShipStation
AfterShip
Gorgias
Zendesk
Yotpo
Klaviyo
Stripe
PayPal
Trustpilot
Meta Shops
Pinterest
Why Virtual Wise

Your e-commerce partner, not another app to manage.

Expertise that counts

University-educated assistants who have run real stores, tested on live listings and support queues before they meet a client.

Tailored to your store

We match to your platforms and product type. Two or three profiles, you interview, you choose.

Reliable, every working day

A dedicated person, a team lead who checks the work, cover when they are away. Your store never goes quiet.

Cost-effective and seasonal

From $8 to $15 an hour, month to month. Scale up for peak season, back down in January, cancel anytime.

200+
specialists
500+
clients served
27
countries
4.9
average rating
E-commerce questions

What store owners ask before they hand over the back end.

Straight answers on access, refunds, response times and peak season.

You do. Your assistant is added as a staff user on Shopify, a shop manager on Etsy or a user on Seller Central, with only the permissions the work needs. Your owner login, payouts and bank details stay yours.

In week one we build a short playbook together: tone, standard answers, what to offer and when to escalate. Your assistant answers from it and you review the first fortnight of replies before they go unsupervised.

Within limits you set. Most clients allow refunds up to a fixed amount and returns within policy, with anything above that prepared for your one-click approval.

Within your assistant’s working day, usually within a few hours. We schedule hours to overlap with your customers’ busiest times, and you can add a second assistant for weekend or overnight cover.

Your assistant watches stock daily, raises an alert at the threshold you set, chases the supplier and updates listings so you never oversell. Decisions on reorders stay with you.

Yes. Hours are month to month, so you can add hours or a second assistant for peak season and drop back in January. Tell us six weeks ahead and the team lead plans cover.

Yes. One assistant can keep Shopify, Etsy and Amazon in sync for a small catalogue. For large catalogues or many channels we split the work between two assistants under one team lead.

Launch emails, promo posts and basic Meta ads support are part of the e-commerce role. For a full marketing programme, see our digital marketing assistants; the two roles work well side by side.

You receive two or three candidate profiles after the discovery call, interview the ones you like, and your assistant is working within 48 hours of your choice.

Stop packing orders at midnight. Get your store an assistant.

Book a free consultation. Tell us which platforms you sell on and where the day goes, and we will send two or three profiles of assistants who have run stores like yours.

Get an E-Commerce Assistant